Apparently, since I don’t drive a 2011 Toyota Highlander, I’m lame. I don’t usually stew about things, but Toyota’s new campaign ruffled my feathers.
I was watching NBC’s “Parenthood” on Tuesday night, when I saw the Toyota commercial. (Tangent: I’ve never in my life been addicted to a tv show, but I love, love, LOVE “Parenthood!” On my birthday when I was out with Dee, all I could think about was making it home in time to watch “Parenthood.”) In the commercial, this kid suggests that his parents are making his life miserable by driving him around in a wood-paneled minivan. He climbs into another mom’s Toyota Highlander and says to the camera, “Just because you’re a parent, doesn’t mean you have to be lame.”
Lame? How arrogant is that, Toyota?
Seriously, kid, grow up. Life isn’t handed to you on a silver platter. Sometimes, yes. If your parents have money. But for the rest of us? We WORK to have nice things.
See how I said that? I’m not bashing nice things. Being wealthy is okay. Living comfortably is okay. I don’t even have a problem with extravagance! But to lay a guilt trip on your parents because they drive an old minivan? NOT okay.
Not all parents can afford a brand new SUV! This Highlander, by the way, starts at $27,390, and reaches into the $40,000’s for a hybrid. I know that’s not even extravagant, but still. Parents already struggle with guilt. I struggle with guilt! Lay off!
Driving an old Suburban is NOT something I feel guilty about though! In fact, I will make my kids drive clunkers even if we have the money for a sports car. (We won’t.) I will make them push a push mower even though we own a zero turn. I will make them wash dishes by hand even though we own a dishwasher. I will make them turn over a garden with a spade even though we own a tiller. I hope I never have to enforce these declarations, but I WILL if my kids need more work ethics!
Toyota kid, what will happen when your trophy wife starts sagging? What will happen when your kids start acting up? Especially in public? (They will, you know, because you won’t have any kind of relationship with them. You’ll be working long, hard hours to pay for your “perfect” life.) Will you abuse them? Lash out because they are now LAME?
Sorry kid, I know Toyota told you to call us parents lame. It’s not your fault. Just don’t take their message to heart! Go rake some leaves. Earn some money with your own two hands, and then YOU can choose to blow it or save it. Learn to appreciate the sacrifices your parents make for you.